Read All My Books on Amazon | The Soft Launch – Available Now
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Let’s get one thing straight: this isn’t a story about falling in love. It’s about falling into something—messy, curated, emotionally reckless—and realizing too late that you want it to be real. The Soft Launch isn’t sweet. It’s not safe. It doesn’t start with sparks and end with a ring. It starts with ulterior motives, Instagram captions, and a fake romance so perfectly crafted it could land brand deals.
I started writing this book in 2015, then shelved it—because I wasn’t ready to tell the version that felt real. In 2022, after my life detoured in ways I didn’t script, I came back to it. And this time, I wanted to write the truth. Not the fairy tale. The fallout. The impulse. The slow, horny unraveling of two men who don’t know how to be honest—especially with themselves.
The Soft Launch follows Asher, a New York food critic with sharp wit and sharper trauma. He’s still recovering from betrayal—personal and professional—and trying to rebuild his brand without letting anyone close enough to wreck it again. So when he gets a tip that the reclusive founder of a vegan empire is hiding something big, he does what anyone with a byline and a grudge would do: he gets close.
Daxton, meanwhile, is quiet. Beautiful. Guarded. Built like a man who hasn’t let himself feel anything soft in years. He’s crumbling in a very curated, very corporate kind of way. And when Asher walks into his office pretending to care, Daxton does something dangerous—he lets him in.
The plan is simple: date the man, expose the truth, get the scoop. But then the internet gets involved. And suddenly the whole world is watching a fake relationship blossom into the next great queer love story. What starts as manipulation becomes performance. And what was never supposed to be anything more starts to feel real.
“This isn’t a relationship, it’s a press cycle.”
At its core, The Soft Launch is about appetite. For love. For redemption. For someone to see you—fully, painfully—and stay anyway. It’s a story about curated selves, about what we reveal online and what we bury underneath. It’s about men who have learned to turn their damage into branding. Who know how to make pain look sexy and detachment look powerful.
“I don’t do intimacy,” Asher says, fork hovering above some overpriced eggplant. “But I’m excellent at attachment disorders in a tasting menu format.”
This book is raunchy. The sex is messy, unplanned, and occasionally starts in a coat closet. But every encounter means something—it’s communication for characters who never learned how to speak plainly. Humor is a shield. Sarcasm is foreplay. And vulnerability? That’s the final boss.
“He touches me like I’m made of fine china and bad decisions.”
Asher and Daxton aren’t opposites—they’re mirrors. One curated for attention, the other built to vanish behind his company’s greenwashed mission statement. Together, they create a digital illusion. A soft launch. A story that was never supposed to be anything more than a performance. Until it is.
“The first time he looks at me without the camera between us, I flinch. Not because it’s real, but because I want it to be.”
I wrote The Soft Launch for anyone who’s ever dated with a deadline. For the romantics who flinch at eye contact. For the queer kids who learned to flirt with irony because sincerity got them hurt. This is not a book that rewards perfection. It rewards collapse. It’s about choosing to be seen when you’ve built a life around being watched.
“He says my name like it’s something private. Like it’s not already trending.”
There’s a twist. Of course there is. But the real tension isn’t the secret—it’s the stakes of telling the truth. The Soft Launch asks: If the love was fake, but the feelings were real… does it still count?
And if it does—are you brave enough to keep it?
The Soft Launch is available now. Read it free with Kindle Unlimited, or grab a copy that still smells like regret and champagne.
This one’s for the watchers, the liars, the lovers. The ones who post vague captions and mean every untagged word.